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Online = Big Donors: Why Your Major Gift Program Needs Social Media

Business Man LaptopOnline donors…

We know online fundraising is a strong tool for the annual fund. New donor acquisition, especially during ambasssador-led giving days, is staggering when the campaign is done right. But for all that online fundraising does for your annual fund, digital philanthropy is even more effective in your major gift program.

Check out this guest post I recently wrote for EverTrue. In the piece, I provide recommendations for using online and social media to find, engage, and steward major gift donors.

Short story short, don’t pigeonhole online and social media as a small gifts only tool. Just this past week, a single $143,000 gift came in during one of our higher ed client’s giving day. A well-run, well-resourced online strategy can do more for your  major gift program than you ever thought possible.

Justin Ware is the director of interactive communication at BWF_social where he helps clients plan six- and seven-figure online fundraising campaigns.

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