Social Philanthropy Report, Uncategorized

Social Media Committee Boosts UNC’s Annual Giving

Part of any social media strategy should be an honest look at the resources your organization has available for managing the daily content that is required for increasing engagement. Simply put, you need people with the time to manage relationships online if you want to be successful.

Rebecca Bramlett, Director of Annual Giving for the University of North Carolina at Chapel Hill, has understood this key tenet of social media for several years. In the video below, Bramlett explains how UNC has assembled a social media committee using a team of existing positions to manage that daily content flow …and how it’s part of a strategy that led to UNC’s position as one of North America’s most successful online fundraising higher ed institutions.

For more info on social media in philanthropy, visit



  1. Pingback: How to Develop Your Social Media Strategy for Alumni Engagement – Part 2 « Engage Alumni - September 11, 2012

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 276 other followers

Connect with me…

BWF Social’s tweets…

Earlier Posts


Get every new post delivered to your Inbox.

Join 276 other followers

%d bloggers like this: