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This tag is associated with 5 posts

Average New Donor Acquisition During Online Campaigns – 40 Percent

Are you concerned about the future of your nonprofit’s base of fundraising support? Do you like the idea of adding new donors who are wealthy and well-educated? Then you might consider adding a robust online ambassador program and social media strategy, because simply put, nothing adds more new, wealthy donors more quickly than a well-run … Continue reading

Social Media Committee Boosts UNC’s Annual Giving

Part of any social media strategy should be an honest look at the resources your organization has available for managing the daily content that is required for increasing engagement. Simply put, you need people with the time to manage relationships online if you want to be successful. Rebecca Bramlett, Director of Annual Giving for the … Continue reading

Online Fundraising Best in Class

One of the most exciting recent developments in social media for higher education is the sudden appearance of real-world ROI. Yes, we can now demonstrate how social media can boost fundraising efforts and not just in the less tangible areas of perception and awareness, but in solid dollar figures. The following are three great examples of … Continue reading

Florida State Wins Big with 36-hour Online Fundraising Campaign

In August 2011, BWF had the good fortune of being invited to conduct a social media strategy workshop at The Florida State University. After the workshop, Chad Warren – Director of Annual Giving, set to work applying the principles we established during the workshop. Within a few months, plans were in a place for an … Continue reading

Middlebury’s MiddSTART Puts Donors in the Driver Seat

Thanks to the Internet, donors – just like everybody else – have come to expect a certain degree of control when it comes to how they interact with the organizations they support. So, why not give them as much control as you can? When it comes to the annual fund, that’s what Middlebury College has … Continue reading

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