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Wabash Expands Culture of Philanthropy with Online Ambassadors

Online ambassadors lead to big fundraising results when their efforts are applied to short duration online giving events (a.k.a. “money bombs”). This was certainly true for Wabash College during the school’s inaugural “Day of Giving” online fundraising campaign, when 2,200 donors joined forces to raise $465,000 in just 24 hours. The thing is, those big … Continue reading

BWF_social to Tour West Coast with FREE Online Fundraising Workshop

Oh, the things we now know about online fundraising. For example, did you know that… Online acquired donors give twice as much to your organization as those acquired off line via channels like direct mail? (Blackbaud/Convio study) Donors who give online have much higher household incomes than those who don’t give online? (Blackbaud/Convio study) Social … Continue reading

Facebook for Development Pros – Get Personal

Last month, we wrote on tips to help fundraising professionals get in the game on LinkedIn. In that post, we suggested (implored) gift officers – or anyone with a donor facing role – establish a strong presence on LinkedIn. If LinkedIn is the bare minimum, there are other social networks that can open your fundraising … Continue reading

LinkedIn for Development Pros – Get Personal

Would you rather keep your Facebook profile private? So would most people. How about Twitter …not your bag? No big deal! Not a fan of photography? (Yours or other people’s?) Then Instagram probably isn’t the place for you. But if you’re a gift officer, work in alumni relations, have contact with grateful patients, or have … Continue reading

For Social Media Fundraising Success, Make Your Donors Feel Something

In fundraising, the ultimate metric is donors acquired or retained and dollars raised.┬áThe question is, how do we get there? What steps do we need to take in order to secure that final conversion or gift from a donor? One option is sharing a bundle of statistics that numerically demonstrate the impact your organization has … Continue reading

10 of the Best Higher Ed Online Giving Days

In case you haven’t noticed, online giving days have become kind of a big deal in higher ed. The million dollar+ day is no longer the miracle campaign only the best and most prestigious schools can accomplish. Nope, seven-figure online campaigns are becoming common place. Assuming, of course, the organization planning the campaign knows what … Continue reading

How to have a $1 million+ online giving day at your school

Seems like every week… shoot, almost every DAY now we’re hearing about another $1 million+ online fundraising campaign or giving day in higher education. From Arizona State to Boston University, these seven-figure giving days are becoming the norm rather than anomalies. But how, right? What is it these schools are doing differently or better than … Continue reading

Higher Ed Online Fundraising and the Rise of “Money Bombs”

Arizona State: $3.059 million in 36 hours … Columbia University: $7.8 million in 24 hours (after raising $6.8 million just one year earlier) … Santa Clara University: 2,600+ donors in 24 hours – by far their biggest day for donor participation ever. Short duration, online fundraising campaigns or “money bombs” are taking over higher education. … Continue reading

Donors Sweet on University of Michigan’s Victors Valentines

Content, content, content… In some ways, it’s the simplest concept: produce lots of good content and you’ll have more supporters and more goodwill among those supporters (not to mention online hooks that catch new supporters). The thing is, creating good content – especially on a consistent basis – is anything but simple. You need at … Continue reading

How the Dalai Lama Helped Santa Clara University Prove Social Media ROI

When you’re selling shoes, the metric to prove social media ROI is relatively easy. Ultimately, it boils down to …how many shoes you’ve sold. (A lot of quantifiable engagement metrics lead to that end result, but ultimately, shoe sales trump all else). For many of us working in the nonprofit world – higher education, in … Continue reading

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