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justin ware

This tag is associated with 105 posts

How the Dalai Lama Helped Santa Clara University Prove Social Media ROI

When you’re selling shoes, the metric to prove social media ROI is relatively easy. Ultimately, it boils down to …how many shoes you’ve sold. (A lot of quantifiable engagement metrics lead to that end result, but ultimately, shoe sales trump all else). For many of us working in the nonprofit world – higher education, in … Continue reading

What is a social media strategy for fundraising?

When I ask clients “do you have a social media strategy?” they will often point me to a list of guidelines for best practices on using social media. Make no mistake, establishing guidelines for your organization’s use of social media is smart …but it’s far from a strategy. An online and social media strategy – … Continue reading

ASU Raises More Than $3 Million During 2-day Online Campaign

There’s nothing like the feeling after an intense fundraising campaign ends with all the goals met. And of course, it’s great when your organization blows past its goals. But how about when you beat your goals by more than 3,800 percent? That was the glorious experience Arizona State University development pros enjoyed after ASU recorded … Continue reading

Stop Telling Nonprofits They Can’t Raise Money Using Social Media

A message to social media managers, consultants, gurus, experts, etc – STOP TELLING NONPROFIT ORGANIZATIONS YOU CAN’T RAISE MONEY ON SOCIAL MEDIA. It’s cliche and it’s not true. But you don’t have to take my word for it… In October 2012, Columbia University launched their inaugural Giving Day. By all accounts, Giving Day 2012 was … Continue reading

Creating Donor Centric Content Through Segmenting and HyperTargeting

Facebook ads, email, targeted content marketing …with the help of technology, we practically have the ability to know our donors better than themselves. Smart nonprofits will (responsibly and tactfully) use that information to create a personalized donor experience that delivers exactly what our supporters are looking for when they’re online. This leads to more satisfied … Continue reading

3 Things to Guarantee Your New Platform Leads to Online Fundraising Success

Finally, you get the green light to purchase that fundraising or crowdfunding platform that gives you all the tools you need to start raising real money online. Personal fundraising pages for your biggest advocates? Check. Seamless integration with your database? Check. Beautiful, content-rich campaign landing pages? Check. Maybe you’ve had these online platforms in place … Continue reading

Smartphones are Powerful Major Gift Donor Engagement Tools

Attention major gift crowd: what’s your mobile strategy? According to this BBC World News study, you need one. The BBC World News and BBC.com study surveyed 6,000 smartphone owners from the US, Australia, Germany, Hong Kong, India, and Sweden and found that: 39 percent of affluent individuals access their smartphone at least once per hour (18 … Continue reading

Alumni Participation Will Continue to Affect US News Best Colleges Rankings

I have great news for higher education development professionals - alumni participation will be affecting the US News & World Report rankings for quite some time! So stop what you’re doing and start celebrating!! Why, might you ask, is this such a great thing? Because thanks to online and social media, you now have direct control over … Continue reading

Colgate Raises $5.1 Million in 24 Hours with Online (Radio)

Online fundraising and crowdfunding can do more for your major gift program than it can for your annual fund. No, really. I’m serious. Here’s my evidence – Colgate University raised $5.1 million – the majority of the dollars coming from major donors – during a campaign that was broadcast via their radio station WRCU …which … Continue reading

Building a Strategy for Crowdfunding [DC BOOT CAMP]

Crowdfunding is a great for small gifts and donor acquisition. It’s also a powerful tool for major donor prospecting and corporate foundation relations. Don’t believe us? Well then, you’ll just have to attend our Crowdfunding Boot Camp in Washington, D.C. on February 27th! We’ll share examples that prove those points. Then, we’ll help your organization … Continue reading

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