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justin ware

This tag is associated with 116 posts

3 Thoughts on the ALS Ice Bucket Challenge and “Slacktivism”

You’ve probably seen it at least once in your Facebook News Feed – one of your friends dumping a bucket of water on themselves and asking that you either do the same OR make a gift to the ALS Association. It’s called the “Ice Bucket Challenge” and from a pure fundraising standpoint,  it’s been wildly … Continue reading

Wabash Expands Culture of Philanthropy with Online Ambassadors

Online ambassadors lead to big fundraising results when their efforts are applied to short duration online giving events (a.k.a. “money bombs”). This was certainly true for Wabash College during the school’s inaugural “Day of Giving” online fundraising campaign, when 2,200 donors joined forces to raise $465,000 in just 24 hours. The thing is, those big … Continue reading

BWF_social to Tour West Coast with FREE Online Fundraising Workshop

Oh, the things we now know about online fundraising. For example, did you know that… Online acquired donors give twice as much to your organization as those acquired off line via channels like direct mail? (Blackbaud/Convio study) Donors who give online have much higher household incomes than those who don’t give online? (Blackbaud/Convio study) Social … Continue reading

Facebook for Development Pros – Get Personal

Last month, we wrote on tips to help fundraising professionals get in the game on LinkedIn. In that post, we suggested (implored) gift officers – or anyone with a donor facing role – establish a strong presence on LinkedIn. If LinkedIn is the bare minimum, there are other social networks that can open your fundraising … Continue reading

A Lesson from Stephen Colbert on Content Marketing

Do you watch the Colbert Report? If you’re a fan of Stephen Colbert’s long-running political satire show on Comedy Central, congratulations – you’re likely more informed about campaign finance than those who primarily watch MSNBC, Fox, and CNN. At least that’s true according to this recent University of Pennsylvania survey of about 1,200 adults. While … Continue reading

LinkedIn for Development Pros – Get Personal

Would you rather keep your Facebook profile private? So would most people. How about Twitter …not your bag? No big deal! Not a fan of photography? (Yours or other people’s?) Then Instagram probably isn’t the place for you. But if you’re a gift officer, work in alumni relations, have contact with grateful patients, or have … Continue reading

For Social Media Fundraising Success, Make Your Donors Feel Something

In fundraising, the ultimate metric is donors acquired or retained and dollars raised. The question is, how do we get there? What steps do we need to take in order to secure that final conversion or gift from a donor? One option is sharing a bundle of statistics that numerically demonstrate the impact your organization has … Continue reading

10 of the Best Higher Ed Online Giving Days

In case you haven’t noticed, online giving days have become kind of a big deal in higher ed. The million dollar+ day is no longer the miracle campaign only the best and most prestigious schools can accomplish. Nope, seven-figure online campaigns are becoming common place. Assuming, of course, the organization planning the campaign knows what … Continue reading

How to have a $1 million+ online giving day at your school

Seems like every week… shoot, almost every DAY now we’re hearing about another $1 million+ online fundraising campaign or giving day in higher education. From Arizona State to Boston University, these seven-figure giving days are becoming the norm rather than anomalies. But how, right? What is it these schools are doing differently or better than … Continue reading

Higher Ed Online Fundraising and the Rise of “Money Bombs”

Arizona State: $3.059 million in 36 hours … Columbia University: $7.8 million in 24 hours (after raising $6.8 million just one year earlier) … Santa Clara University: 2,600+ donors in 24 hours – by far their biggest day for donor participation ever. Short duration, online fundraising campaigns or “money bombs” are taking over higher education. … Continue reading

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